We met with Tom Fischmann of Body Evolution yesterday at the Launchpad, a work community (a.k.a. a start-up accelerator) in downtown New Orleans in which entrepreneurs, freelancers, and people working for out-of-town companies can work and together support and learn from each other in this very inviting workspace. Spaces are rented by communal desks, private desks, and private offices. The mission is to create a community that supports entrepreneurship, innovation, career growth, and most importantly making New Orleans a better place.
Body Image Project
The mission of Body Evolution is simple, but the problem is complex. The idea is to change the way people perceive their bodies, and subsequently, how they care for themselves. The constant pressure from not only media, but peers as well to have a certain body type make it a struggle to feel confident in being happy and productive in their individual pursuits of good health. The more I learned about this project, the more my expectations were shattered. I am amazed at the potential this organization has. They are currently awaiting results from beta testing with 100K college students and hope to eventually penetrate the consumer market with the introduction of programs and applications aimed to use popular media channels to grab the attention of their target market and provide them with the service of changing their perception of their bodies. The information is absolutely critical to help prevent health-related disease and illness and thwart the high costs of reactive health care. Posted by David
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